Planning media effectively in Quebec requires an understanding of the province as a distinct cultural and media ecosystem — and increasingly, an understanding that there isn’t even one single Quebec audience. For brands based outside the province looking to make an impact, here are some of the factors that matter.

Sep 15, 2026

For decades, advertisers seeking scale in Canada have started with Ontario. At the same time, Ontario media plans have typically started with Toronto. At a headline level, that approach still makes sense. But look beyond the provincial averages and a much more complicated picture emerges.

Jul 13, 2026

The Panoply Media team has plenty of soccer fans. But we’re also fans of great media campaigns. So we’ve put together our own premier league of World Cup-related commercials for you to enjoy.

Jun 10, 2026

Panoply’s new Atlantic Canada Media Consumption Report 2026 explores how audiences across the region have changed their media habits over the last three years, and the findings are clear: attention hasn’t declined. But it is moving.

May 28, 2026

For decades, radio has been one of advertising’s most effective channels for reach, frequency, and emotional storytelling. But historically, it relied on a single sense: sound. That’s changing. Fast. What was once purely an audio environment is rapidly evolving into a multi-sensory media channel. For marketers, that creates entirely new creative and strategic opportunities.

May 24, 2026

There are few cultural moments in Canada that rival the intensity, and the brand opportunity, of the NHL playoffs. Put simply: this is one of the rare moments where brands can scale from niche to national. And fast.

Apr 29, 2026

Ad spend tied to the Digital Out-of-Home (DOOH) market in Canada continues to grow rapidly. But why is this becoming so powerful - and how should media strategists be taking advantage?

Apr 9, 2026

A recent activation from Molson Export shows how small moments can be just as effective as broader campaigns

Mar 18, 2026

Ahead of kickoff, we asked a few team members one simple question: What are your favourite Super Bowl ads of all time, and why does it still stick with you?

Feb 6, 2026

Not all tentpole events are created equal. In Canada, two of the biggest global viewing moments - the Super Bowl and the Winter Olympic Games - demand fundamentally different media and creative strategies. And when budgets are under pressure, that difference can determine where dollars go.

Feb 3, 2026

Panoply Media has appointed former former Bell Media executive Forest Kenney as Senior Media Partner, Atlantic Canada, advancing the agency’s strategic expansion across Canada and strengthening its presence in the region.

Jan 28, 2026

Has the growth of Connected TV advertising also given way to something else - the return of dedicated brand building and storytelling which is actually entertaining?

Jan 22, 2026

Seasoned executive named Chief Product & Technology Officer at Montreal-based agency

Jan 20, 2026

When you think of major cultural moments where entertainment and advertising collide, the Super Bowl would rightly be at the top of the list. But in Quebec, that moment arrives a couple of months earlier with the Bye Bye.

Jan 7, 2026

It’s the start of 2026 - and the digital marketing and advertising landscape continues to evolve at breakneck speed. But what should brands and marketers expect over the next 12 months? We asked some of Panoply’s executives to give their take and offer a candid look at the forces that will define media strategies in the year ahead.

Dec 31, 2025

AI remains one of the most polarizing topics in marketing. But as we’ve recently seen, audiences are becoming less concerned about the use of AI in campaigns. It’s much more about how it’s used. Here are two great recent examples of different approaches - and two very different audience reactions.

Dec 29, 2025

Media strategists are getting ever more creative when it comes to harnessing AI for activations like the Stranger Things 'Faux Out of Home' campaign in London. Panoply's Co-Founder and President Bobby Destounis weighs-in on when it's fine to fake it.

Dec 2, 2025

The lines between digital video marketing - especially Connected TV (CTV) - and Digital Out-of-Home (DOOH) advertising are rapidly fading. But as always, success isn’t just about simply adding a new OOH dimension to our campaigns, or reinvigorating the billboard as an ad unit. It’s about effective storytelling, and reaching the consumer where they are, at the right time, with the right creative and format.

Oct 30, 2025

There can be little doubt that Connected TV (CTV) is a dominant force for top-of-funnel marketing. But can it also serve as a performance marketing powerhouse?

Sep 15, 2025

This is the beginning of the end for ad-free conversational platforms - and the start of a more holistic end-to-end opportunity for marketers.

Jul 8, 2025

Four key factors we believe marketers should stay on top of to ensure CTV advertising remains impactful, and doesn't simply become something viewers can't wait to skip.

Jun 30, 2025

Google’s latest - and supposedly final - pivot on removing third-party cookies caught many off guard. But seasoned marketers know: this isn’t a full pardon - it’s a postponement.

Jun 20, 2025

Americans spent more time watching TV via streaming than through cable or broadcast networks this May - the first time this has ever happened over a full month.

Apr 2, 2025

This absolutely changes how our clients show-up in search - and it demands we as media strategists take a smarter, more adaptive strategy across the board.

Apr 2, 2025

Some see this as a streamlined, cost-effective way for small and midsize businesses to scale campaigns. Others worry it risks creative integrity. Can AI truly replicate the emotional intelligence and storytelling instinct of human creatives?

Apr 2, 2025