No one is out of reach
We help you understand and reach the right audience, no matter where they are.
How Panoply drives media results
- 01
Audience analysis & connections planning
You know your business. We know your audience — where they are, how they spend their day, what they consume and what drives them to act. Every media dollar works harder, reaching the right people at the right moment.
- 02
Campaign strategy & channel mix
Panoply turns audience understanding into action, building a media plan around your goals and working hand in hand with your team to put the right message in the right places, with the right investment behind it.
- 03
Vendor negotiation & media buying
You approve the plan. We make it happen. We manage every moving part — contracts, media buying, scheduling and creative coordination — while giving you a single point of accountability and a clear view of results across every channel.
- 04
Campaign management & optimization
We don't just launch campaigns. We make them better as they run. Our specialists use early performance signals to optimize continuously, with real-time reporting and a dedicated team keeping you connected throughout.
Our work
Gilead Sciences
A campaign that bears results
A hyperlocal, award-winning campaign that spoke to a community united by pride, inspiring safer choices and collective wellbeing.
Bronze Lion “Pharma - DTC - Use of Humour” (2026)
Grand Prix & Gold - Niche Strategy (2026)
Porter
Brand love is in the air
A media plan that stretched Porter’s MET launch from four to eight months — under budget — by reaching everyone with a faster route to the airport.
Humane Canada
Unleash awareness
A pro bono awareness campaign that rode the “Man’s Best Friend” moment to a 58% jump in dog adoptions.
“Outdoor Breakthrough on a Budget” shortlist (2026)
Gold - Social/Conversational Strategy (2026)
Wesson
Bringing new ideas to the table
A Thanksgiving campaign that turned a 125-year-old cooking oil into a shared family ritual — and drove 34% year-over-year growth.
Our latest features
| Sep 15, 2026 | What Brands Need to Know about Media Planning in Quebec Planning media effectively in Quebec requires an understanding of the province as a distinct cultural and media ecosystem — and increasingly, an understanding that there isn’t even one single Quebec audience. For brands based outside the province looking to make an impact, here are some of the factors that matter. Sep 15, 2026 | Planning media effectively in Quebec requires an understanding of the province as a distinct cultural and media ecosystem — and increasingly, an understanding that there isn’t even one single Quebec audience. For brands based outside the province looking to make an impact, here are some of the factors that matter. |
| Jul 13, 2026 | Ontario Is Not One Media Market: What Brands Need to Know For decades, advertisers seeking scale in Canada have started with Ontario. At the same time, Ontario media plans have typically started with Toronto. At a headline level, that approach still makes sense. But look beyond the provincial averages and a much more complicated picture emerges. Jul 13, 2026 | For decades, advertisers seeking scale in Canada have started with Ontario. At the same time, Ontario media plans have typically started with Toronto. At a headline level, that approach still makes sense. But look beyond the provincial averages and a much more complicated picture emerges. |
| Jun 10, 2026 | Which brands are winning the World Cup advertising battle? The Panoply Media team has plenty of soccer fans. But we’re also fans of great media campaigns. So we’ve put together our own premier league of World Cup-related commercials for you to enjoy. Jun 10, 2026 | The Panoply Media team has plenty of soccer fans. But we’re also fans of great media campaigns. So we’ve put together our own premier league of World Cup-related commercials for you to enjoy. |
No one is out of reach