Panoply Media is pleased to announce the appointment of Aran Rasmussen as the agency’s new Chief Product and Technology Officer.
A veteran product leader with more than 20 years of experience, Rasmussen will spearhead Panoply’s work in AI automation and innovation, driving improved efficiencies and campaign performance outcomes for the agency’s diverse portfolio of clients.
Previously Vice President of Product Management at Korbit AI, Rasmussen has been an early pioneer in applying artificial intelligence and large language models to improve both internal systems and customer experiences.
“Panoply’s leadership has a bold vision for how AI and technology can transform media strategy and execution in Canada,” said Rasmussen. “We see immediate opportunities to integrate AI in ways that deliver stronger results for our clients while also unlocking new avenues for growth. Panoply has always operated at the cutting edge of media innovation, and I’m excited to help take that even further.”
Bobby Destounis, Panoply’s Co-Founder and President, said: “Aran brings deep product expertise and technical leadership to our team. He’s been working hands-on with AI systems long before they became mainstream, and has a proven ability to translate emerging technologies into tangible business value. We’re thrilled to welcome someone of Aran’s calibre into such a pivotal role as we continue to evolve and grow our senior team.”
Based in Montreal, Canada, Panoply Media delivers best-in-class media strategy and execution across consumer, pharma, entertainment, and other sectors, helping leading brands achieve smarter, more impactful results in an ever-changing media landscape.
