In 2020, we founded Panoply Media as a new kind of independent media agency. We had an ambition to do things differently. To play at the cutting edge of innovation, to treat all clients as equals, and create campaigns which live long in the memory.
Much of that mission has stayed the same. But a lot has changed, too.
Our team has grown. Our clients and partners have grown. We’ve expanded our capabilities, invested in new technology and proprietary products, data and expertise, and built a team that spans markets and disciplines.
So, we thought it was time our brand identity grew-up a little too.
Welcome to the new Panoply, designed to better represent the company we are today - but also the one we’re building.
A brand that reflects the business
Panoply has always believed great media requires both creativity and rigour.
We work in an industry built around numbers: audiences, reach, frequency, performance and results. Our clients trust us with significant media investments, and that demands sophisticated thinking, reliable data, and a clear methodology.
But effective media also requires curiosity and creativity. It means understanding people, finding opportunities others might miss and developing smart ways for brands to connect with the audiences that matter.
Our new identity is designed to bring those two sides of Panoply together. It’s confident and sophisticated, but still unmistakably Panoply.
“We wanted the brand to communicate the depth and sophistication of what we do, without losing the creativity and personality that has always been part of Panoply,” says Bobby Destounis, President and Co-Founder of Panoply Media.
Putting people at the centre
There’s another idea at the heart of the new Panoply: people.
Behind every media strategy, dataset, audience segment and campaign is ultimately a person.
Our job is to understand those people: who they are, where they are, what matters to them and how brands can meaningfully reach them.
That’s reflected throughout the new identity, including imagery representing different people, communities, places and experiences.
Because no matter how sophisticated media strategy becomes, reaching the right people remains fundamental to what we do.
Growing beyond media planning
The new identity also arrives at an important point in Panoply’s evolution. Growth for us hasn’t simply meant adding more media planners and clients.
We’ve deliberately added new senior expertise and capabilities across the business, from data and product development to finance, business development, and technology.
We’ve invested behind the scenes in the tools and data that allow our teams to uncover better insights and make smarter decisions for clients.
And we’ve built Panoply differently: as a virtual, coast-to-coast organization that allows us to bring together talented people with different backgrounds, perspectives and expertise.
The result is a more independent, multidisciplinary and sophisticated Panoply.
Designed for what comes next
Working collaboratively with our design partners, we approached the new identity with the same care we’d expect when working on a client’s business.
That meant thinking beyond how a logo looks on a website.
We considered how Panoply appears in presentations and reports. How the identity translates to digital products, platforms and dashboards. How it works in the smallest spaces on a screen. And how it can continue to evolve alongside the company.
The result isn’t a change in who we are. It’s a clearer expression of who we’ve become.
We’re still curious. Still collaborative. Still independent. Still focused on combining smart thinking, technology, data and creativity to help ambitious brands make better media decisions.
We just look a little more grown up doing it. Welcome to the new Panoply.
